Asesor financiero de empresas 9 Business Valuation & Business Plan

Business Valuation & Business Plan

Business Valuation & Business Plan

At Maraz Corporate Finance, we understand that companies valuation is a fundamental pillar to understand their true potential and establish a solid basis for any negotiation or strategic decision.

Our approach goes beyond numbers, integrating a meticulous assessment of the fair value of a company or group of companies, based on a holistic view that combines both financial and strategic analysis.

The heart of our methodology resides in the preparation of robust and detailed business plans. These plans not only project expected future cash flows, but also delve into the business model, its competitive advantages, and the market environment in which the company operates. We understand that both quantitative and qualitative elements are critical to an accurate valuation, thus providing solid and well-founded arguments for negotiating prices in transactions, investments and growth strategies.

By matching business valuation with the creation of strategic business plans, Maraz Corporate Finance provides a holistic view that not only captures the current value of the company, but also charts a clear path to future success. This approach ensures that our clients are equipped with all the information and strategies necessary to complete a transaction, obtain financing or maximize the value of their company.

Business Valuation

Business valuation is a cornerstone of the services offered by Maraz Corporate Finance. Our methodology integrates various internationally recognized and accepted techniques, guaranteeing an accurate and realistic valuation of the company. Among these methods are:

  • Discounted Cash Flows (DCF): Considered the most realistic and generally accepted method for company valuation, DCF is based on projecting the company’s future cash flows and discounting them to the present using an appropriate rate. This technique allows us to estimate the intrinsic value of the company, reflecting its true value generation potential.
  • Comparable Multiples: This technique involves comparing the company with listed companies or similar recent transactions in the market, using various multiples such as Price to Earnings (P/E), Enterprise Value to EBITDA (EV/EBITDA), Price to Free Cash Flow (P/FCF), or Price to Sales (P/Sales). This approach allows us to contextualize the value of the company within its sector and evaluate how it is valued in comparison with its peers.
  • Adjusted Equity Value: This method values the company based on its book value, adjusted for capital gains or losses on assets and liabilities. It provides a tangible perspective of the company’s value, adjusting the book value to more closely reflect the true value of its assets and liabilities.
  • VC Method: Especially useful for startups and early stage companies, this method estimates the future value of the company based on sales projections and applying an appropriate capitalization rate. This value is then discounted to the present, providing an estimate of the company’s current value from the perspective of its growth potential and risk.

Each of these methods brings a unique dimension to the valuation process, allowing us to offer our clients a comprehensive and qualified view of their company’s value. At Maraz Corporate Finance, we tailor our approach to the specific characteristics of each company, ensuring a valuation that accurately and fairly reflects its current situation and future prospects.

Business Plan

The development of a business plan is essential for any company seeking to grow, attract investment, or simply improve its internal management. At Maraz Corporate Finance, we develop business plans that include:

  • Strategic Analysis: We evaluate the business model, competitive advantages, and market environment to identify opportunities and threats.
  • Financial Projections: Together with management, we create revenue and expense projections, balance sheets and cash flows that reflect both realistic expectations and company objectives.
  • Growth Strategies: We define clear strategies for growth, including market expansion, product development, and possible mergers or acquisitions.
  • Operational Planning: We detail the necessary resources, both human and material, to achieve the established objectives.

This document not only serves as a tool for internal management and decision making, but also as an essential communication tool for investors, financial institutions, and other stakeholders, demonstrating the viability and growth potential of the company.

We understand your business model and maximize the transaction price.

We identify the following keys:

  • Business Model Analysis
  • Analysis of Financial Statements
  • Analysis of the business environment
  • Defining the Medium and Long Term Strategy
  • Key Drivers that Maximize Valuation
  • Optimal Capital Structure: Debt vs Equity
  • Financial Statements Forecast
  • Valuation Methodology: DCF, Multiples …
  • Analysis of the Banking Pool, Net Financial Debt
  • Valuation Range: Enterprise Value (EV),  Equity Value (EqV)



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