What is Strategy Consulting and why is it key for your company?
At Maraz Corporate Finance we offer a comprehensive strategy consulting service aimed at owners, boards of directors and management teams looking to take their company to the next level. We combine strategic vision with solid financial expertise to design realistic, innovative and results-driven business plans and corporate strategies. We act as your strategic partner, bringing an external, objective and well-grounded perspective that helps your company grow sustainably and profitably.
Strategy consulting means advising senior management on the critical decisions about the company’s future. It involves studying the company’s current situation —market, competition and internal capabilities— and defining a strategic plan that sets the direction to follow in order to reach the desired goals. A strategy consultant analyses growth opportunities, improvements to the operating structure, business diversification, expansion into new markets and other factors that are decisive for long-term development.
Working with experienced strategy consultants brings a fresh, specialised perspective: it helps identify strengths and areas for improvement, anticipate risks in the environment and set clear priorities. The result is better-informed decisions aligned with the company’s vision. In a changing environment, having a well-founded strategic plan is essential to ensure the viability and sustained success of your organisation.
The Strategy Consulting services we offer:
At Maraz we design strategic solutions tailored to each client. These are the key services with which we support your company at every stage of its development
Each of these services can be engaged independently or integrated into a broader strategic project. We adapt the scope to your company’s situation and objectives, combining the areas that add the most value in each case.
Strategic Analysis and Business Diagnosis:
We carry out an in-depth assessment of your company’s current position, its business model, internal processes and competitive environment. We identify strengths, weaknesses, growth opportunities and external threats, laying the foundations for an effective strategy.
Strategic Plan Formulation:
Together with management, we develop a medium- and long-term strategic plan, with concrete objectives —sales growth, geographic expansion, new business lines— and the initiatives needed to achieve them. It includes realistic financial projections and scenarios that allow you to anticipate the impact of each decision, always building on your competitive advantages.
Business Optimisation and Transformation:
We propose strategies to improve operational efficiency and the organisational structure: digital transformation, process re-engineering, cost optimisation and improved talent management, always aligned with the overall strategy.
Market Analysis and International Expansion
We research new markets and sectors, assessing the feasibility of expansion or diversification. We identify strategic alliances, mergers or acquisitions that accelerate your growth, backing every move with rigorous market and competitive analysis.
Execution Monitoring and Strategic Adjustments:
We support the implementation of the plan, define key performance indicators (KPIs) and reporting systems to monitor progress, and carry out periodic reviews to adjust the strategy as the environment or the company itself evolves.
The Maraz method: from strategy to results
The way we work combines analytical rigour with a pragmatic, results-oriented approach. We don’t deliver reports that end up in a drawer: we design actionable strategies and support their execution until they translate into measurable achievements. Every project follows a structured, transparent process, tailored to the size, sector and culture of your company.
We offer solutions tailored to your needs and objectives, including:
- Diagnosis: we understand your company, your market and your objectives before proposing anything.
- Design: we define the strategic plan, its priorities and its success metrics.
- Execution: we support the rollout of the key initiatives.
- Monitoring: we measure, review and adjust to secure long-term value.
Personalised Analysis and Diagnosis:
Every company is unique. That is why we start with a thorough assessment of your business model, your competitive position and your internal capabilities. After this analysis, we design a strategic plan focused on your short-, medium- and long-term goals.
Strategy Design:
Together with management we define the roadmap: priorities, key initiatives and success metrics. We turn the vision into a concrete, realistic plan, backed by projections that allow you to anticipate the impact of each decision.
Support throughout Execution:
We don’t just hand over the plan: we accompany the rollout of the initiatives, helping your team turn strategy into day-to-day actions while keeping clear and constant communication.
Continuous Monitoring and Adjustment:
We define key performance indicators (KPIs) and reporting systems to monitor progress. We review results periodically and adjust the strategy as the market or the company itself evolves, securing long-term value.
At Maraz Corporate Finance, our commitment is the sustainable, profitable growth of your company. We provide the vision, the tools and the support you need so that, with our help, you reach your strategic objectives.
Who is our Strategy Consulting service for?
Our strategy consulting service is aimed at organisations and business leaders who need expert guidance to define or redesign their corporate strategy:
Established companies seeking new momentum:
Medium-sized or large companies that, despite their track record, want to reinvent themselves, grow or adapt to market changes: new technologies, emerging competition or regulatory shifts.
SMEs in rapid growth:
Small and medium-sized companies whose complexity has increased and which need a formal strategic plan to manage their expansion in an orderly way, access new markets or professionalise their management.
Family businesses in generational transition:
Family-owned companies facing a generational handover or the arrival of new partners, who need a shared strategic vision that ensures continuity and growth, aligning the interests of the family with those of the company.
Startups and innovative companies:
Entrepreneurs and technology-based or high-growth startups looking to scale their business model profitably. We help them refine their go-to-market strategy, monetisation, funding rounds and sustainable development, turning innovative ideas into solid business plans that appeal to investors.
Corporations undergoing change or restructuring:
Companies going through mergers, acquisitions, portfolio repositioning or internal restructuring, where external strategic support is key to redefining objectives, aligning the whole organisation and minimising uncertainty during change
Ultimately, any organisation that asks itself “where should we be heading to secure future success?” can benefit from the objective, specialised perspective of our strategy consulting.
Why choose Maraz as your strategy consultant?
Choosing Maraz Corporate Finance as your strategy consulting partner means working with a multidisciplinary team that combines business insight with financial rigour. These are the commitments that set us apart:
- Experience and professionalism: With over a decade advising companies across many sectors, our senior team brings extensive experience in strategic projects: growth plans, restructurings and complex corporate developments, always with the utmost professionalism and discretion. We master both business strategy and corporate finance, offering an integrated, best-practice perspective.
- Tailored solutions: We don’t believe in off-the-shelf solutions: every company is unique. Our recommendations are designed to measure after a rigorous analysis of your reality. We listen to your objectives and challenges and co-create strategies suited to your culture, sector and size, maximising your differential value in the market.
- Transparency and trust: We foster a relationship of complete trust: we communicate findings, options and results clearly and objectively, and we handle your sensitive information with the utmost rigour and confidentiality. We seek long-term relationships, because your success is our success.
Experience and professionalism
Customized solutions
Transparency and trust
At Maraz Corporate Finance we combine strategic vision with practical execution. Our philosophy is pragmatic, focused on tangible results, and our dedication to clients allows us to turn strategy into real achievements. If you are looking to guide your organisation towards a successful future with a clear, solid and well-founded plan, Maraz is your trusted strategic partner.
Business strategy success stories:
We measure our success by the real impact we generate. Through a strategic, personalised and pragmatic approach, we have helped numerous companies grow, transform and create value.
Customer Testimonials
The best proof of our commitment is results. Our clients trust Maraz as the strategic advisor to their companies, with tailored solutions and expert support.
Alfredo Muñoz Quiles
Excellent professionals. Capable, trained, honest and attentive.
Ignacio Orts
Javier is very professional, diligent, direct and honest, with an enormous experience, which makes him a safe bet.
Jorge Mataix
A reference consultancy.
Javier, a great professional at the head of it.
Jose Joaquín de Rojas Roca de Togores
Great analytical skills, simple and elegant solutions to complex problems. Complete mastery of the peculiarities of medium-sized companies and family businesses, absolute professional solvency. Highly recommended for his extensive experience and honesty as a consultant.
Mario Fornés Olmo
Javier is a great professional and a very good person. Undoubtedly, whoever is looking for a sincere and quality advice will find his place here. He provides very practical and well-founded solutions. Whoever takes Javier’s advice will be sure to be in the best hands. 100% recommendable.
Salvador Blasco Magraner
Excellent work. A great team of professionals and above all good people who transmit confidence from the first minute.
Frequently asked questions about strategy consulting
We have gathered the most frequently asked questions about our strategy consulting service. If you can’t find the information you are looking for, get in touch and our team of experts will be glad to help.
How is strategy consulting different from financial consulting?
Strategy consulting defines where the company should go and how to compete; financial consulting focuses on the economic structure and funding. At Maraz we integrate both, so that every strategic decision rests on realistic figures.
How long does a strategy consulting project take?
It depends on the scope. An initial diagnosis can be completed in a few weeks, while a full strategic plan with execution support spans several months. We define the timeline with you at the start of the project.
Do you work with SMEs or only with large companies?
We work with companies of all sizes, from SMEs in expansion and family businesses to corporations undergoing change. We adapt the scope and methodology to each client’s reality.
What confidentiality do you offer regarding my company's information?
We handle all sensitive information with the utmost rigour and under strict confidentiality. Discretion is one of the cornerstones of our relationship with clients.
Articles related to business strategy
On the Maraz Corporate Finance blog we share analysis, trends and key insights on business strategy, growth, corporate finance and business transformation.
Competitive Advantages and Economic Moats
Benchmarking: How to analyse the competition to improve your strategy
Family Business Succession Plan: How to Ensure Continuity
Capital Allocation for CEOs: ROIC, WACC and the 5 Levers
Participating Loans: The Complete Guide for Directors, Shareholders and Board Members
How to design a Strategic Plan in the Family SME: Phases, tools and mistakes
Maraz's other services
In addition to strategy consulting, Maraz offers a range of services designed to drive your company’s growth, solvency and profitability.
