Financial mentoring:

In the Spanish industrial mid-market and in large family groups — those companies with turnover ranging between €20 and €300 million — there is a scene that recurs with unsettling frequency. The general manager asks the finance department for the real margin by product line, a thirteen-week cash-flow forecast or the impact of an energy-price rise on EBITDA, and the answer arrives late, incomplete, or simply never arrives. It is not a lack of effort. The team works hard — very hard. It is a problem of a ceiling: the people who keep the books have mastered the day-to-day, but no one has taught them to think with a finance-director's mindset.

Faced with that ceiling, ownership usually confronts an uncomfortable dilemma. Hiring a senior CFO full-time triggers a fixed-cost structure that is hard to justify at certain points in the cycle. But continuing to entrust strategic responsibility to young profiles — brilliant graduates, with a master's degree, yet without seasoning in high-level decision-making — condemns the department to firefighting. Neither one nor the other.

There is a third way that resolves the dilemma without falling into either extreme: bringing in a fractional CFO who does not merely advise from the sidelines, but takes over the direction of the department, reorganises the workflows and, above all, trains the in-house team. This article explains how that mentoring and development work operates, why it is especially valuable in the family business, and what concrete results can be expected.

The starting point: the finance department's “operating gap”

To transform a finance function, you first have to diagnose the starting point. In most industrial companies — metal processing, agri-food, capital goods, packaging — the administrative structure has grown by inertia. There is usually a veteran head of administration and one or two junior controllers who competently handle invoicing, collections, payments and tax filings. They do their job well. The problem is that this job, on its own, is no longer enough.

The consequence has a name: the operating finance gap. The team spends entire days reconciling bank statements, posting entries and maintaining endless manual spreadsheets. And yet, when management or the board asks for information that is genuinely critical to decide, the department collapses or delivers the data weeks late. By the time that information finally arrives, the decision it was meant to inform has already been taken blind.

The root is not the ability or the commitment of the junior professionals. It is the absence of senior leadership to define processes, standardise methodologies and teach them to reason the way a director reasons. A young controller may be an excellent executor and, at the same time, be entirely unaware of the criteria a bank's risk committee uses to assess a transaction, how to negotiate a reduction in a spread, or how to build a bankable financial model to support an investment plan. It is not their fault: no one has ever shown them.

Two paradigms, one department

Traditional accounting paradigm (bookkeeping / administration) → focus on the past: month-end close at 20 days, tax compliance, static recording.

Strategic value paradigm (fractional CFO + trained team) → focus on the future: Fast Close at 5 days, cash forecasting, margin analysis and a peer-to-peer dialogue with the banks.

The difference between the two is not the software or the number of hours. It is the level of the people. And that level can be raised.

From traditional administration to financial intelligence

The table below summarises the qualitative leap that a fractional CFO's mentoring pursues, comparing three stages of maturity in the finance function.

Dimension

Traditional administration Junior controller Fractional CFO as mentor
Perspective Retrospective and tax-driven: recording what happened to comply. Present and operational: basic budget control.

Forward-looking and strategic: scenario simulation and value creation.

Treasury and working capital

Mechanical: checking balances and manual payments. Reactive: monitoring the balance and occasional chasing. Working-capital engineering: 13-week model and cash cycle (DSO, DIO, DPO).
Relationship with the banks Passive: handing over the paperwork the branch requests. Intermediate: sending balance sheets and dealing with auditors.

Strategic: negotiating spreads and covenants, diversifying the pool.

Reporting

Static spreadsheets 15-20 days behind. Reports with little root-cause analysis. Scorecard and financial storytelling with Fast Close at 5 days.
Talent development Non-existent: learning confined to data entry. Slow and frustrating: trial and error with no supervision.

Systematic: advanced skills, visibility and a career path.

The goal is not to replace anyone. It is to move the people who today sit in the middle columns over to the one on the right.

 

How a team is built: a four-phase methodology

Professionalising a department is not a brusque or top-down intervention. Done well, the team absorbs the new standards without experiencing them as a threat and without the day-to-day operation suffering. At Maraz we run this process in four linked phases.

Phase 1 — Process diagnosis and talent mapping

The fractional CFO begins with a genuine immersion in the company. They assess not only the ERP, the tools and the reliability of the cost accounting, but also draw up a competency map person by person. They sit down individually with each member of the team to understand their routines, identify which low-value tasks are eating their time — manual re-entry of data, correcting coding errors — and, something that is often overlooked, to listen to what each of them would like to end up doing. That diagnosis makes it possible to design a bespoke plan that balances process redesign with the team's specific training needs.

Phase 2 — Operational restructuring and “Fast Close”

With the diagnosis done, the first task is to free the team from the load that is suffocating it. The initial operational milestone is the Fast Close, the accelerated month-end close. In many industries the close drags on until the third week of the following month, which invalidates the data for real-time decisions. The fractional CFO standardises the closing calendar, automates within the ERP, simplifies the accruals and trains the team to close the financial statements within the first five working days.

In parallel, disorganised communication is replaced by a clear system of work:

  • Weekly huddles. Short 15-20 minute meetings at the start of the week to review priorities, bottlenecks in invoicing or collection, and key commitments.
  • The 24-hour rule. Every agenda and supporting document is circulated at least a day before any management meeting. The team thus gets used to preparing rigorous, concise documentation.
  • Segregation of duties. A precise split between the operational handling of payments and collections, analytical management control, and oversight of working capital.

Phase 3 — Advanced technical training and “financial storytelling”

With operations stabilised and time freed up, the real technical mentoring begins. No theoretical courses divorced from reality: the learning material is the company's own data and problems. The team learns to build and maintain a dynamic thirteen-week cash-forecast model, understanding how cash evolves according to collection terms, the turnover of raw-material stock, and commitments to suppliers and banks.

In cost accounting, the mentor teaches how to calculate the contribution margin by product family, by line and by channel, isolating the fixed structural costs to bring hidden losses to light. And there is one pillar that makes the difference: financial storytelling. Junior professionals are trained to abandon unintelligible data tables and learn to write reports that explain the reasons behind the numbers — what varied against budget, why, what future impact it will have, and which two or three courses of action are recommended to management.

Phase 4 — Empowerment, visibility and external interlocution

The aim of mentoring is for the department to gain the autonomy and confidence to defend its work before third parties. The fractional CFO does not monopolise the relationship with management or with the banks: they use it to open doors for the people they have trained. They start by inviting them to the management-committee or board meetings, where they present specific blocks of the report — the evolution of working capital, the execution of the capex budget — with the CFO's backing. That gradual exposure removes stage fright and reinforces their functional authority within the house.

On the external side, the team takes part in the negotiations with the financial institutions. They see first-hand how a quality credit dossier is prepared, how the ratios are justified before the risk analysts, how commissions and interest-rate spreads are negotiated, and how funding sources are diversified. It is a lesson no master's degree can buy.

The return: which value levers are unlocked

It is worth stating plainly, because it affects how the decision is booked: a fractional CFO's mentoring is not a training expense or one more advisory fee. It is an investment with a direct, measurable and recurring return on the profit-and-loss account and the balance sheet. When a trained team starts to operate with judgement, financial levers of considerable magnitude are activated.

Working-capital optimisation

In industry, the resources trapped in raw-material inventory, work-in-progress, finished goods and trade receivables reach very high figures. When the team masters the rigorous monitoring of the collection period (DSO), the storage period (DIO) and the negotiation of payment terms (DPO), the cash released is usually counted in hundreds of thousands or millions of euros. That liquidity makes it possible to cancel drawn credit lines and immediately reduce the interest burden. It is working capital that was asleep and goes back to work.

Control of industrial margins

In periods of inflation in energy, transport or inputs, many companies suffer a silent but devastating erosion of gross margin because the real cost of production is not passed through to selling prices quickly enough. A team trained in analytics detects at once which contracts, clients or SKUs are generating insufficient or negative margins, and allows management to renegotiate prices or discontinue products before overall profitability is hit.

Debt engineering

A team capable of presenting bankable dossiers and negotiating with judgement manages to bring down spreads and diversify the banking pool. The difference between rolling over facilities by inertia and negotiating them with data can amount to tens of basis points of saving across the company's entire debt.

Before and after: concrete financial variables

Variable

Without mentoring With a trained team
Close and reporting Close at 15-20 days, static data, no qualitative analysis.

Fast Close at 5 days with a report of causes and proposals; deviations corrected within the same year.

Collection period (DSO)

Passive collections, undetected delays, high overdue balance. Proactive management and pre-due-date chasing; average reduction of 10-20 days of DSO.
Stock (DIO) Purchasing on intuition, disconnected from the financial cost of cash.

Turnover metrics in the ERP and identification of obsolete stock; less surplus safety stock.

Cost of debt

Inertial rollover with high spreads and unnegotiated fees. Bankable dossiers and director-level negotiation; typical cut of 50-150 bps in spreads.
Talent High turnover of junior profiles through stagnation and frustration.

A motivated team, with continuous training, a clear role and prospects; lower recruitment costs.

 

The DSO- and spread-reduction figures are orders of magnitude common in the mid-market; the actual result depends on each company's starting point.

The family business: the fractional CFO as an “institutional buffer”

In the large family business, emotional and governance dynamics come into play that directly affect the finance department. It is common for two or three generations to coexist on the board, in general management and in the area directorships. That overlap of ownership, family and management subjects the junior finance team to considerable pressure.

Without a senior figure carrying enough institutional weight, a young controller can find themselves pressed by different family members to reprioritise a report, accommodate the way an expense is booked, or supply partial data in the middle of a disagreement over dividends or investments. Here the fractional CFO acts as an institutional buffer and a guarantor of neutrality. Being an independent professional, with no political dependencies inside the family body, they take on the direct dialogue with the board and ownership, and in doing so protect the team so it can work with rigour and fidelity to the accounting truth.

This arrangement is, in addition, the best tool for managing succession within the finance function itself. In international executive practice it is known as fractional twinning, or director tutoring: an internal professional with high potential is intensively accompanied, over a period of between 12 and 24 months, so that they acquire the maturity, technical skills and leadership needed to take on the finance directorship full-time. The company thereby avoids two opposite risks: recruiting from outside a CFO who does not know its culture, or promoting someone before their time without the essential seasoning. The ideal outcome of good mentoring is that one day the mentor is no longer needed.

It is the same logic we apply when accompanying generational handover and family governance, translating ownership's strategy into actionable indicators.

Financial Mentoring: building the solvency of the future from your own talent

The competitiveness of the industrial mid-market and of large family groups no longer depends solely on the capacity of their plants or their commercial strength. It demands a first-rate finance function that protects margins, guarantees liquidity and brings certainty to decisions. The old dilemma between bearing the fixed cost of a senior CFO or resigning oneself to reactive management has become obsolete.

The strength of this model does not lie only in bringing in an experienced professional for a few hours a week. It lies in their ability to act as a catalyst and mentor for the company's own human capital. By reorganising the workflows, automating operational control, implementing analytical tools and raising the team's level of demand and vision, the fractional CFO leaves a legacy that stays behind. Turning an accounting department into a centre of financial intelligence is, in all likelihood, the highest-return investment a mid-market company can make.

At Maraz Corporate Finance we have spent years helping industrial and family companies make exactly that leap. If you recognise your company in any of the situations described in this article, let's talk: we can analyse together your team's starting point and design a bespoke fractional CFO and mentoring plan for you.

 

Javier de Rojas Roca de Togores

Partner – Maraz Corporate Finance

 

FAQs on Financial Mentoring

How does an in-house team react to the arrival of a fractional CFO, and how is rejection avoided?

Initial resistance is a perfectly understandable human reaction. Staff tend to read the arrival of a senior director as a threat to their stability or as the prelude to a workforce restructuring. The key is the approach from day one: the fractional CFO does not arrive to audit or to replace, but to act as a mentor, provide tools, free the team from repetitive tasks and protect it in its role.

When junior professionals see that the CFO shares knowledge without reservation, gives them high-level practical training and grants them visibility before the board, the initial wariness turns into trust and loyalty. General management plays a decisive part here: it must present the appointment explicitly as an investment in the team, not as a corrective.

How long before results are seen in the team's autonomy?

The first fruits come soon, usually within 30 to 60 days. In that first block the Fast Close is consolidated and the thirteen-week cash forecast is set in motion. Between 3 and 6 months, the team handles margin analysis by product autonomously and drafts the scorecard. Between 9 and 12 months the transformation is qualitative: the department projects deviations, writes root-cause reports and presents financial blocks in management or banking meetings with confidence. It is worth not confusing speed with shortcut: the operation improves in weeks, but the change of mindset — which is what truly lasts — needs months of sustained accompaniment.

How does this differ from strategy consulting or an audit?

The differences are substantial. Traditional consulting works on time-boxed projects: it gathers information, analyses from the outside and delivers a report with recommendations the company must then execute by its own means. An audit, for its part, is limited to verifying, after the fact, whether the accounts give a true and fair view. The fractional CFO, by contrast, takes on an interim directorial responsibility: they sit alongside the team, decide with management, negotiate with the banks, train in real time on real problems and answer for the financial objectives set by the board. The difference, in a phrase, is the one that separates recommending from doing — and from teaching how to do.

Can an internal profile become the company's definitive CFO?

Yes, and it is one of the greatest successes this service can deliver. The programme is designed precisely to bridge the technical and leadership gap that separates a talented controller from a fully-fledged finance director. Throughout the engagement, the fractional CFO acts as a kind of personal coach in complex decision-making, balance-sheet risk management, business vision and the handling of high-level institutional relationships. When the internal professional reaches the necessary maturity and the size of the company justifies a full-time directorial structure, an orderly handover is carried out and the company is left with a CFO trained in its own culture. For many business families, that is the best possible outcome.

What size or situation of company justifies this kind of mentoring?

It fits especially well in industrial or family companies with turnover between €20 and €300 million that already have a finance team — however small — but that have been left without strategic direction: because they never had it, because the CFO left, or because the business has grown faster than its financial structure. It also adds a great deal at inflexion points: a generational handover, a refinancing, preparation for a corporate transaction or a phase of rapid growth.

If the company has no finance team to train at all, what it probably needs first is to build that base; if it already has a consolidated senior CFO, the fit will be different. At Maraz we assess each case before proposing a scope.

How is the engagement structured, and how long does it last?

The service is flexible by definition. It usually starts with a heavier dedication during the diagnosis and restructuring phase — the first months are the most intensive — and evolves towards a lighter accompaniment as the team gains autonomy. Many talent-development projects are framed over horizons of 12 to 24 months, which is the time it reasonably takes to bring a profile to directorial maturity. That said, there is no single format: the number of hours and the scope are adjusted to each company's reality and reviewed periodically. The ultimate goal is not to perpetuate the relationship, but to leave a capability installed that stays in the house.