{"id":4725,"date":"2025-03-08T11:09:59","date_gmt":"2025-03-08T10:09:59","guid":{"rendered":"https:\/\/maraz.es\/?p=4725"},"modified":"2026-07-16T18:18:19","modified_gmt":"2026-07-16T16:18:19","slug":"break-even-point-in-business","status":"publish","type":"post","link":"https:\/\/maraz.es\/en\/break-even-point-in-business\/","title":{"rendered":"Break-Even Point: Definition, Formula and Strategies"},"content":{"rendered":"<h2 data-section-id=\"n1q1x2\" data-start=\"853\" data-end=\"884\">What is the Break-Even Point?<\/h2>\n<p data-start=\"886\" data-end=\"1210\">The <strong data-start=\"890\" data-end=\"910\">break-even point<\/strong> (also called the <strong data-start=\"928\" data-end=\"955\">profitability threshold<\/strong> or <strong data-start=\"959\" data-end=\"980\">zero-profit point<\/strong>) is the level of sales at which <strong data-start=\"1013\" data-end=\"1049\">total revenue equals total costs<\/strong>, resulting in <strong data-start=\"1064\" data-end=\"1079\">zero profit<\/strong>. At that point, the company neither earns nor loses money; from that point onward, each additional sale begins to generate profit.<\/p>\n<p data-start=\"1212\" data-end=\"1372\">Understanding the break-even point is essential for assessing the <strong data-start=\"1278\" data-end=\"1301\">financial viability<\/strong> of a business, setting pricing strategies, and planning sales targets.<\/p>\n<p data-start=\"1374\" data-end=\"1566\">The break-even point is calculated by determining the number of sales required to cover <strong data-start=\"1462\" data-end=\"1494\">all fixed and variable costs<\/strong> of the company. In mathematical terms, the classic formula in units is:<\/p>\n<p data-start=\"1568\" data-end=\"1654\"><strong data-start=\"1568\" data-end=\"1654\">Break-Even Point (units) = Fixed Costs \/ (Unit Selling Price \u2212 Unit Variable Cost)<\/strong><\/p>\n<p data-start=\"1656\" data-end=\"1817\">The difference in the denominator is called the <strong data-start=\"1704\" data-end=\"1732\">unit contribution margin<\/strong>, which represents the amount each unit sold contributes toward covering fixed costs.<\/p>\n<p data-start=\"1819\" data-end=\"1830\"><em><strong data-start=\"1819\" data-end=\"1830\">Example<\/strong><\/em><\/p>\n<p data-start=\"1832\" data-end=\"1849\"><em>If a company has:<\/em><\/p>\n<ul>\n<li data-start=\"1853\" data-end=\"1879\"><em>Fixed costs: <strong data-start=\"1866\" data-end=\"1877\">\u20ac10,000<\/strong><\/em><\/li>\n<li data-start=\"1882\" data-end=\"1903\"><em>Unit price: <strong data-start=\"1894\" data-end=\"1901\">\u20ac50<\/strong><\/em><\/li>\n<li data-start=\"1906\" data-end=\"1937\"><em>Variable cost per unit: <strong data-start=\"1930\" data-end=\"1937\">\u20ac30<\/strong><\/em><\/li>\n<\/ul>\n<p data-start=\"1939\" data-end=\"1966\"><em>The contribution margin is: <\/em><em>50 \u2212 30 = <strong data-start=\"1978\" data-end=\"1985\">\u20ac20<\/strong><\/em><\/p>\n<p data-start=\"1987\" data-end=\"2022\"><em>Therefore, the break-even point is: <\/em><em>10,000 \/ (50 \u2212 30) = <strong data-start=\"2045\" data-end=\"2058\">500 units &#8211; <\/strong><\/em><em>In other words, the company must sell <strong data-start=\"2098\" data-end=\"2111\">500 units<\/strong> for revenue to exactly cover total costs.<\/em><\/p>\n<div id=\"attachment_4729\" style=\"width: 1348px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/maraz.es\/wp-content\/uploads\/2025\/03\/break_even_chart_english.svg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4729\" class=\"wp-image-4729\" src=\"https:\/\/maraz.es\/wp-content\/uploads\/2025\/03\/break_even_chart_english.svg\" alt=\"Break-even point chart\" width=\"1338\" height=\"745\" title=\"\"><\/a><p id=\"caption-attachment-4729\" class=\"wp-caption-text\">Break-even point chart<\/p><\/div>\n<p data-start=\"3059\" data-end=\"3071\"><strong>Explanation:<\/strong><\/p>\n<ul>\n<li data-start=\"3075\" data-end=\"3171\">The <strong data-start=\"3079\" data-end=\"3091\">red line<\/strong> represents <strong data-start=\"3103\" data-end=\"3124\">total fixed costs<\/strong>, which remain constant regardless of output.<\/li>\n<li data-start=\"3174\" data-end=\"3255\">The <strong data-start=\"3178\" data-end=\"3193\">orange line<\/strong> represents <strong data-start=\"3205\" data-end=\"3220\">total costs<\/strong>, increasing as production grows.<\/li>\n<li data-start=\"3258\" data-end=\"3326\">The <strong data-start=\"3262\" data-end=\"3275\">blue line<\/strong> represents <strong data-start=\"3287\" data-end=\"3304\">total revenue<\/strong> generated from sales.<\/li>\n<\/ul>\n<p data-start=\"3328\" data-end=\"3479\">The <strong data-start=\"3332\" data-end=\"3352\">break-even point<\/strong> occurs where the <strong data-start=\"3370\" data-end=\"3417\">revenue line intersects the total cost line<\/strong>, indicating the level of sales at which revenue equals costs.<\/p>\n<ul>\n<li data-start=\"3483\" data-end=\"3529\">To the <strong data-start=\"3490\" data-end=\"3498\">left<\/strong>, the firm incurs <strong data-start=\"3516\" data-end=\"3526\">losses<\/strong>.<\/li>\n<li data-start=\"3532\" data-end=\"3581\">To the <strong data-start=\"3539\" data-end=\"3548\">right<\/strong>, the firm generates <strong data-start=\"3569\" data-end=\"3580\">profits<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"3583\" data-end=\"3697\">A <strong data-start=\"3585\" data-end=\"3611\">lower break-even point<\/strong> is preferable because it means the firm needs to sell fewer units to cover its costs.<\/p>\n<p data-start=\"3699\" data-end=\"3939\">Once the break-even point has been reached, <strong data-start=\"3743\" data-end=\"3780\">all fixed costs have been covered<\/strong>. From that moment onward, each additional unit sold generates profit equal to the <strong data-start=\"3863\" data-end=\"3886\">contribution margin<\/strong>, since it only needs to cover its own variable cost.<\/p>\n<p data-start=\"3941\" data-end=\"4054\">It is important to note that the break-even point is a <strong data-start=\"3996\" data-end=\"4014\">relative value<\/strong> and must be interpreted within context.<\/p>\n<p data-start=\"4056\" data-end=\"4346\">For instance, if the break-even point exceeds the company\u2019s maximum sales capacity or appears unrealistic relative to market demand, the project would be financially unviable. Conversely, a break-even point below projected sales indicates a more comfortable position for generating profits.<\/p>\n<p data-start=\"4348\" data-end=\"4481\">Note that the break-even point can also be expressed <strong data-start=\"4401\" data-end=\"4421\">in revenue terms<\/strong>, by multiplying break-even units by the unit selling price.<\/p>\n<h2 data-section-id=\"1uno14h\" data-start=\"4488\" data-end=\"4599\">Comparing two cases: A Software Company with high fixed costs vs. a Distribution Company with low fixed costs<\/h2>\n<h3 data-section-id=\"1mepmq7\" data-start=\"4601\" data-end=\"4642\">Software Company with high fixed costs<\/h3>\n<p data-start=\"4644\" data-end=\"4732\">Imagine a <strong data-start=\"4654\" data-end=\"4686\">software development company<\/strong> that invests heavily in building its product. Fixed costs (primarily developer salaries, servers, licenses, and infrastructure) are <strong data-start=\"4820\" data-end=\"4851\">very high relative to sales<\/strong>, while variable costs associated with selling an additional license are extremely low.<\/p>\n<p data-start=\"4940\" data-end=\"5013\">This situation is typical in <strong data-start=\"4969\" data-end=\"5005\">software or SaaS business models<\/strong>, where:<\/p>\n<blockquote data-start=\"5015\" data-end=\"5144\">\n<p data-start=\"5017\" data-end=\"5144\">\u201cA SaaS company may have high upfront fixed costs due to software development, but relatively low variable costs as it scales.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"5146\" data-end=\"5189\">The financial implications are significant. Because of its <strong data-start=\"5206\" data-end=\"5226\">high fixed costs<\/strong>, the break-even point in this type of business tends to be <strong data-start=\"5286\" data-end=\"5305\">relatively high<\/strong>, which increases risk. A large number of sales is required simply to avoid losses. If actual demand falls short of expectations, the company could incur substantial losses because fixed costs remain regardless of sales performance.<\/p>\n<p data-start=\"5540\" data-end=\"5671\">This reflects <strong data-start=\"5554\" data-end=\"5581\">high operating leverage<\/strong>: with a large fixed-cost base, variations in sales have a strong impact on profitability. However, once the break-even point is exceeded, this type of business can <strong data-start=\"5747\" data-end=\"5772\">scale profits rapidly<\/strong>. Each additional license sold beyond the profitability threshold produces meaningful incremental profit.<\/p>\n<p data-start=\"5879\" data-end=\"6014\">This upside potential is characteristic of software businesses: <strong data-start=\"5943\" data-end=\"6013\">high initial investment but strong margins after scale is achieved<\/strong>.<\/p>\n<h3 data-start=\"0\" data-end=\"45\"><strong data-start=\"0\" data-end=\"45\">Distribution Company with low fixed costs<\/strong><\/h3>\n<p data-start=\"47\" data-end=\"693\">Let us now consider a <strong data-start=\"69\" data-end=\"93\">distribution company<\/strong> (for example, a retail store or a distributor of physical products) that operates with a very different cost structure. In this case, <strong data-start=\"228\" data-end=\"251\">fixed costs are low<\/strong>, since the business may only need to pay for a store lease, a few basic salaries, and utilities. Most of its costs are tied to the merchandise it sells, that is, <strong data-start=\"414\" data-end=\"432\">variable costs<\/strong>(purchasing the product from wholesalers, shipping commissions, etc.). In other words, this company has relatively little fixed overhead to cover each month, but each individual sale leaves a smaller margin because it must pay for the cost of the product sold.<\/p>\n<p data-start=\"695\" data-end=\"1302\">Low fixed costs make the <strong data-start=\"720\" data-end=\"759\">threshold for avoiding losses lower<\/strong>, since the company does not carry a large operational structure that needs financing. In fact, <em data-start=\"855\" data-end=\"1020\">when a company has low fixed costs and a high proportion of variable costs, it is easier to adjust production and costs in response to changes in supply and demand<\/em>. This means that if sales decline, the company can reduce its inventory purchases (thereby lowering variable costs) and withstand the downturn more effectively, keeping its costs aligned with demand. There is therefore <strong data-start=\"1240\" data-end=\"1301\">greater flexibility to adapt to adverse market conditions<\/strong>.<\/p>\n<p data-start=\"1304\" data-end=\"1578\">On the other hand, the <strong data-start=\"1327\" data-end=\"1353\">drawback of this model<\/strong> is that unit profits are smaller. Even after surpassing the break-even point, each additional sale contributes only a <strong data-start=\"1472\" data-end=\"1502\">limited incremental profit<\/strong>. To generate substantial profits, the business must sell <strong data-start=\"1560\" data-end=\"1577\">large volumes<\/strong>.<\/p>\n<p data-start=\"1580\" data-end=\"1872\" data-is-last-node=\"\" data-is-only-node=\"\">It is worth noting that although the <strong data-start=\"1617\" data-end=\"1682\">break-even point of this company is lower and easier to reach<\/strong>, the growth of its profits is <strong data-start=\"1713\" data-end=\"1755\">slower compared with the software case<\/strong>. In <strong data-start=\"1760\" data-end=\"1798\">low-margin distribution businesses<\/strong>, profitability depends on consistently moving a <strong data-start=\"1847\" data-end=\"1871\">high number of units<\/strong>.<\/p>\n<h3 data-section-id=\"3wv5bz\" data-start=\"6021\" data-end=\"6070\">Break-Even Comparison: Software vs Distribution<\/h3>\n<p data-start=\"6072\" data-end=\"6184\">The two examples illustrate how <strong data-start=\"6104\" data-end=\"6122\">cost structure<\/strong> influences both break-even levels and profitability dynamics.<\/p>\n<p data-start=\"6186\" data-end=\"6197\">In general:<\/p>\n<ul>\n<li data-start=\"6201\" data-end=\"6482\">The <strong data-start=\"6205\" data-end=\"6224\">software sector<\/strong> tends to have a <strong data-start=\"6241\" data-end=\"6270\">high fixed-cost structure<\/strong>, meaning it requires significant sales volume (or a critical mass of users) to recover initial investments. Many software startups operate at losses during early years until user growth covers development costs.<\/li>\n<li data-start=\"6486\" data-end=\"6689\">The <strong data-start=\"6490\" data-end=\"6523\">distribution or retail sector<\/strong>, by contrast, often operates with <strong data-start=\"6558\" data-end=\"6584\">leaner cost structures<\/strong>, allowing companies to reach break-even with fewer sales and adjust more quickly to market fluctuations.<\/li>\n<\/ul>\n<p data-start=\"6691\" data-end=\"6726\">Neither model is inherently better.<\/p>\n<p data-start=\"6728\" data-end=\"6785\">Instead, they reflect <strong data-start=\"6750\" data-end=\"6784\">different risk-return profiles<\/strong>:<\/p>\n<ul>\n<li data-start=\"6789\" data-end=\"6896\">Software firms accept high initial risk in exchange for potentially large profits once scale is achieved.<\/li>\n<li data-start=\"6899\" data-end=\"7003\">Distribution firms prioritize stability, generating profits through <strong data-start=\"6967\" data-end=\"7002\">high volumes and modest margins<\/strong>.<\/li>\n<\/ul>\n<h2 data-section-id=\"11x1vga\" data-start=\"7010\" data-end=\"7079\">Strategies to reduce the Break-Even Point and improve Profitability<\/h2>\n<p data-start=\"7081\" data-end=\"7214\">Reducing the break-even point is desirable because it allows companies to reach profitability earlier and reduces the risk of losses.<\/p>\n<p data-start=\"7216\" data-end=\"7262\">In essence, the break-even point decreases if:<\/p>\n<ul>\n<li data-start=\"7266\" data-end=\"7309\">The <strong data-start=\"7270\" data-end=\"7303\">contribution margin increases<\/strong>, or<\/li>\n<li data-start=\"7312\" data-end=\"7343\"><strong data-start=\"7312\" data-end=\"7342\">Total fixed costs decrease<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"7345\" data-end=\"7381\">Several strategies can achieve this:<\/p>\n<h3 data-section-id=\"d7roa0\" data-start=\"7383\" data-end=\"7405\">Reduce Fixed Costs<\/h3>\n<p data-start=\"7407\" data-end=\"7488\">Lowering fixed expenses directly reduces the numerator of the break-even formula. Companies can renegotiate leases or supplier contracts, eliminate non-essential fixed expenditures, or <strong data-start=\"7593\" data-end=\"7617\">outsource activities<\/strong>to convert fixed costs into variable costs.<\/p>\n<h3 data-section-id=\"1m3663g\" data-start=\"7663\" data-end=\"7704\">Increase Selling Price (Gross Margin)<\/h3>\n<p data-start=\"7706\" data-end=\"7828\">If market conditions allow, increasing prices raises the contribution margin per unit and lowers the break-even threshold. However, this strategy must consider <strong data-start=\"7867\" data-end=\"7913\">demand elasticity and competitive dynamics<\/strong>.<\/p>\n<h3 data-section-id=\"1gcec2q\" data-start=\"7916\" data-end=\"7941\">Increase Sales Volume<\/h3>\n<p data-start=\"7943\" data-end=\"8081\">Although increasing sales does not mathematically change the break-even point, it enables companies to <strong data-start=\"8046\" data-end=\"8080\">cover fixed costs more quickly<\/strong>.<\/p>\n<p data-start=\"8083\" data-end=\"8196\">Marketing and sales strategies\u2014such as advertising, promotions, or geographic expansion\u2014can help increase volume.<\/p>\n<p data-start=\"8198\" data-end=\"8263\">In practice, firms typically combine several of these strategies. For example, a company may reduce fixed expenses, improve production efficiency to lower unit costs, and launch a marketing campaign to boost sales.<\/p>\n<p data-start=\"8415\" data-end=\"8494\">The result is a <strong data-start=\"8431\" data-end=\"8457\">lower break-even point<\/strong> and a stronger <strong data-start=\"8473\" data-end=\"8493\">margin of safety<\/strong>.<\/p>\n<p data-start=\"8496\" data-end=\"8530\">A lower break-even point provides:<\/p>\n<ul>\n<li data-start=\"8534\" data-end=\"8562\">Greater financial security<\/li>\n<li data-start=\"8565\" data-end=\"8603\">More flexibility to invest in growth<\/li>\n<li data-start=\"8606\" data-end=\"8643\">Stronger resilience against downturns<\/li>\n<\/ul>\n<h2 data-section-id=\"12uev6o\" data-start=\"8650\" data-end=\"8701\">External Factors that affect the Break-Even Point<\/h2>\n<p data-start=\"8703\" data-end=\"8809\">A company\u2019s break-even point is not static. It can change due to <strong data-start=\"8768\" data-end=\"8808\">external economic and market factors<\/strong>.<\/p>\n<p data-start=\"8811\" data-end=\"8837\"><strong>Important factors include:<\/strong><\/p>\n<h3 data-section-id=\"ir1l9v\" data-start=\"8839\" data-end=\"8868\">Inflation and Input Costs<\/h3>\n<p data-start=\"8870\" data-end=\"8983\">Inflation may increase both variable costs (raw materials, supplies) and fixed costs (rent, salaries, utilities).<\/p>\n<p data-start=\"8985\" data-end=\"9098\">If selling prices do not increase proportionally, the contribution margin shrinks and the break-even point rises.<\/p>\n<h3 data-section-id=\"1ld7ldj\" data-start=\"9100\" data-end=\"9128\">Changes in Market Demand<\/h3>\n<p data-start=\"9130\" data-end=\"9255\">A decline in demand does not change the theoretical break-even calculation but can make it <strong data-start=\"9221\" data-end=\"9254\">harder to achieve in practice<\/strong>. Companies may need to restructure operations and reduce costs to align the break-even level with lower demand.<\/p>\n<h3 data-section-id=\"1wy4nys\" data-start=\"9369\" data-end=\"9403\">Competition and Market Pricing<\/h3>\n<p data-start=\"9405\" data-end=\"9517\">New competitors or aggressive pricing strategies may force firms to lower prices or increase marketing spending. Both reduce margins and increase the break-even threshold.<\/p>\n<h3 data-section-id=\"1igq3fw\" data-start=\"9579\" data-end=\"9615\">Regulation and Government Policy<\/h3>\n<p data-start=\"9617\" data-end=\"9722\">Taxes, labor regulations, tariffs, or compliance requirements can increase both fixed and variable costs. Conversely, subsidies or incentives can reduce costs and lower the break-even point.<\/p>\n<h3 data-section-id=\"m8st8w\" data-start=\"9810\" data-end=\"9858\">Macroeconomic Conditions and Industry Trends<\/h3>\n<p>Economic cycles also influence break-even dynamics. During recessions, companies often reduce fixed costs to survive lower demand. In expansion periods, firms may tolerate higher break-even levels due to stronger expected sales.<\/p>\n<h2>Conclusions<\/h2>\n<p data-start=\"10112\" data-end=\"10255\">Break-even analysis combines <strong data-start=\"10141\" data-end=\"10187\">accounting insights and strategic thinking<\/strong> to identify the sales threshold that separates losses from profits.<\/p>\n<p data-start=\"10257\" data-end=\"10308\">It is a fundamental tool in <strong data-start=\"10285\" data-end=\"10307\">financial planning<\/strong>.<\/p>\n<p data-start=\"10310\" data-end=\"10381\">Knowing the break-even point enables managers to make better decisions:<\/p>\n<ul>\n<li data-start=\"10385\" data-end=\"10437\">Evaluating whether a project is financially viable<\/li>\n<li data-start=\"10440\" data-end=\"10480\">Determining when costs must be reduced<\/li>\n<li data-start=\"10483\" data-end=\"10540\">Identifying when revenue must increase to restore margins<\/li>\n<\/ul>\n<p data-start=\"10542\" data-end=\"10796\">Healthy businesses aim to keep their break-even point <strong data-start=\"10596\" data-end=\"10653\">as low as possible and comfortably below actual sales<\/strong>, ensuring a financial buffer that supports profitability even in competitive or volatile environments.<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-69aeecc2-f64c-8389-8e9d-1425cf1bce7d-2\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ae744836-fa6a-4695-ba5f-1fce8f055a1e\" data-message-model-slug=\"gpt-5-3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"146\">If you are exploring ways <a href=\"https:\/\/maraz.es\/en\/financial-advisory\/\">to improve your company\u2019s management and financial strategy<\/a>, <strong data-start=\"87\" data-end=\"114\">Maraz Corporate Finance<\/strong>would be pleased to assist you.<\/p>\n<p data-start=\"148\" data-end=\"219\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.linkedin.com\/in\/javierderojas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #333399;\"><strong>Javier de Rojas Roca de Togores<\/strong><\/span><\/a><\/p>\n<p data-start=\"148\" data-end=\"219\" data-is-last-node=\"\" data-is-only-node=\"\"><span style=\"color: #333399;\"><strong>Partner \u2013 Maraz Corporate Finance<\/strong><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is the Break-Even Point? The break-even point (also called the profitability threshold or zero-profit point) is the level of sales at which total revenue equals total costs, resulting in zero profit. At that point, the company neither earns nor loses money; from that point onward, each additional sale begins to generate profit. Understanding the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162],"tags":[],"class_list":["post-4725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-advisory"],"acf":[],"_links":{"self":[{"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/posts\/4725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/comments?post=4725"}],"version-history":[{"count":0,"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/posts\/4725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/media\/2052"}],"wp:attachment":[{"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/media?parent=4725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/categories?post=4725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maraz.es\/en\/wp-json\/wp\/v2\/tags?post=4725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}